An artwork by Fringe was sold in London on an auction to benefit the African Ukuthemba Foundation.
Born in 1976 in Johannesburg, South Africa, the artist who goes by the pseudonym Fringe was educated in the Natal Midlands. Thereafter he studied design at the Red & Yellow school of advertising in Cape Town.
After plying his trade with various agencies, in 2003 he shifted his focus to art production, experimenting with notions of objectivity and subjectivity in the confines of the gallery space.
In 2015, after more than a decade of success in advertising, Fringe moved to New York to absorb an alternate train of thought. With a newfound understanding of the importance of communication through street art, in 2016 he returned to South Africa to begin creating unique artworks based on pop symbols, advertising campaigns and graffiti techniques, in a distinct style.
Fringe’s mesmerizing mixed media collages are a response to stock emotions (for example love, hope or fear) as well as conceptually complex terms that describe the experience of the everyday (petrichor, epiphany, lalochezia). The titles are embedded in the compositions so that the viewer may try to relate the apparently disparate elements to one another.
In April 2017 he held his first solo exhibition at the Daville Baillie Gallery in Norwood, Johannesburg. The year 2017 has been a breakthrough for Fringe, one in which he has begun to gain wider recognition beyond South Africa. With the support of an agent in Luxembourg he now has an international base. His work has begun to sell in London and Amsterdam.
This is one of several art pieces donated by Fringe for sale in London in auctions to benefit the African Ukuthemba Foundation. The work was auctioned by the Irish celebrity chat show host Graham Norton; and in the process the art of Fringe received glowing appraisal.